Free tool — Pricing
Is your revenue growth real — or just inflation in disguise?
Many specialist operators have grown their average booking value since 2019. But package holiday inflation has risen significantly over the same period. This calculator shows you whether your growth is outpacing the market — or quietly falling behind.
+40.8%
Package holiday inflation since 2019
+28.4%
General CPI inflation since 2019
2019
Pre-Covid baseline — the last normal year
Enter your figures
Use your annual average booking value — total revenue divided by number of bookings. If you don't have an exact 2019 figure, use your best estimate.
How to read your results
Your elasticity score tells you how sensitive your customers are to price changes. Here's what different outcomes typically mean for a specialist tour operator.
Ahead of inflation
Your pricing is outpacing the market
Your ABV growth exceeds package holiday inflation. Your customers are paying more in real terms — a sign of strong perceived value and healthy pricing power.
Keeping pace
You're broadly in line with the market
Your ABV growth is ahead of general CPI but below package holiday inflation. You're holding your position — though holiday-specific cost pressures may be squeezing margin.
Behind inflation
Your real-terms revenue is falling
Despite nominal growth, your pricing hasn't kept pace with what it now costs to deliver holidays. Each booking is worth less in real terms than it was in 2019.
Want to see this across your full customer base?
This calculator works on your averages. SPIKE HUB breaks it down by segment, destination, lead time and more — so you can see exactly where your pricing power is strongest, and where it isn't.
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