Travel Economics Free tools and live data for the UK travel industry
A growing suite of calculators and dashboards built on the same data and methods we use inside client engagements. Free to use, no sign-up.
Inflation Calculator
Is your revenue growth real — or just inflation in disguise? Compare your average booking value against package holiday CPI since 2019.
Try the calculator Live calculatorPrice Elasticity
Find out if your customers would pay more — and whether you're leaving revenue on the table.
Try the calculator Live indicatorTravel Market Pulse
Three signals that tell you whether the conditions for booking are improving or deteriorating — consumer confidence, travel inflation, and real spending data.
View the indicatorsPopulation Sweet Spot
Pinpoint where your highest-potential customers are most likely to live, using OAC geodemographic data.
NPS Tools
Measure customer advocacy and identify what's driving — or holding back — repeat bookings and referrals.
Lifetime Value
Calculate the lifetime value of a repeat customer versus a first-timer — and what it means for how you allocate your marketing budget.
The Loyalty Multiplier
A repeat customer books more often, spends more, and refers others. Quantify the compounding effect of loyalty on your revenue.
Diminishing Returns to PPC
How much of your PPC spend is genuinely incremental? Model the point at which paid acquisition stops making sense for your business.
Get in touch
Want to see what these tools look like applied to your own data?
Most of our work comes through referral. If you've been pointed our way, we'd love to hear from you.
Want to see how much hidden customer booking revenue you are leaving on the table?
We have a calculator that quickly identifies how much repeat booking, referral and reactivation revenue you’re missing out on.